The fever of the 2010 FIFA World Cup is at its all time high, and with just 100 days left for the first match of one of the most cherished sporting events in the world, the entire world is gearing up to dwell themselves in the colors and humiliations of soccer. One of the primary sponsors of the soccer teams, Nike Inc. has decided to ‘Go Green’ for this year’s World Cup and in the spirit of the conservation of the environment, has unveiled its 2010 World Cup kits, that are made from recyclable materials.
The all new official team uniforms from Nike have been designed and developed using 13 milloin discarded plastic bottles, gathered from landfills in Japan and Taiwan, that went through the melting process and then turned into fabric, to produce the jerseys for some of the biggest names in soccer.
Nike is the sponsor of three of the most immensely favored teams of the FIFA World Cup that includes Brazil, Portugal, and the Netherlands among others. The all new jerseys created by Nike for these teams have been termed as the most environmentally friendly and technologically advanced kits in football history.
As per Nike, each of the shirts have been fabricated with up to eight plastic bottles, amounting to a reduction of an impressive 30% in energy consumption, as against the energy used in the process of manufacturing jerseys from virgin polyester. Emphasizing in the enormity of the project, Nike stated that, is the 13 million plastic bottles would cover an area about 3,000 kilometers, that is even bigger than the entire South African coastline, the host nation for the 2010 FIFA World Cup
